With over 5 million apps across iOS and Android app stores, getting discovered is harder than ever. Paid user acquisition costs have skyrocketed, making organic growth through App Store Optimization (ASO) not just beneficial—but essential for sustainable app success.
ASO is the process of optimizing mobile apps to rank higher in app store search results. When done correctly, ASO can increase your organic downloads by 300-500% and reduce your customer acquisition cost (CAC) by up to 50%.
This comprehensive guide reveals the exact ASO strategies used by top-ranking apps to dominate search results and convert browsers into loyal users. From keyword research to conversion optimization, you'll learn everything needed to maximize your app's visibility and downloads.
KEYWORD RESEARCH & OPTIMIZATION
Keywords are the foundation of ASO success. 70% of app downloads come from search, making keyword optimization your highest-impact activity.
Essential ASO Tools
Keyword Research Strategy
💡 Pro Tip: Focus on keywords with high search volume but medium competition. These "sweet spot" keywords offer the best ranking opportunities for new apps.
APP TITLE & SUBTITLE OPTIMIZATION
Character Limits & Best Practices
iOS App Store
- • App Name: 30 characters
- • Subtitle: 30 characters
- • Both are indexed for search
- • Subtitle appears below app name
Google Play Store
- • App Title: 50 characters
- • Short Description: 80 characters
- • Title has highest keyword weight
- • Short description shows in search
Title Optimization Formula
Brand Name + Primary Keyword + Value Proposition
Example: "Headspace: Meditation & Sleep" or "Duolingo: Language Learning"
APP DESCRIPTION OPTIMIZATION
Description Structure That Converts
First 2-3 Lines (Critical)
Hook users immediately with your value proposition. These lines appear without expanding the description and determine if users read more.
Feature Highlights
Use bullet points or emojis to highlight key features. Focus on benefits, not just features. What problems do you solve?
Social Proof & CTAs
Include user testimonials, download numbers, or awards. End with a clear call-to-action encouraging download.
Keyword Placement Strategy
VISUAL ASSETS THAT CONVERT
Screenshot Design Principles
App Icon Optimization
Your icon appears in search results and affects click-through rates. A/B testing icons can improve conversion by 20-30%.
RATINGS & REVIEW MANAGEMENT
Strategic Review Prompts
Review Response Strategy
✅ Positive Reviews
- • Thank users personally
- • Highlight mentioned features
- • Encourage sharing with friends
- • Mention upcoming features
❌ Negative Reviews
- • Respond within 24 hours
- • Acknowledge the issue
- • Provide solution or timeline
- • Invite to contact support
A/B TESTING FOR CONVERSION OPTIMIZATION
What to Test
Testing Best Practices
Run tests for at least 7 days to account for weekly patterns. Aim for 95% statistical significance before making decisions.
COMMON ASO MISTAKES TO AVOID
HOW ONON TECHNOLOGY OPTIMIZES YOUR ASO
We specialize in data-driven ASO strategies that increase organic downloads and reduce acquisition costs. Our comprehensive approach covers every aspect of app store optimization.
