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WEB2021LOG.PUREDIA
Puredia logo

Puredia

NUTRACEUTICAL BRAND SITEThe digital home of the world's largest organic sea buckthorn manufacturer

The corporate site for Puredia, the world's largest organic sea buckthorn manufacturer — 40+ ingredient pages, a clinical-research library, a health-benefit explorer, and a farm-to-factory brand story, art-directed and built on Squarespace with sample-request and quote funnels throughout.

SquarespaceAdobe FontsCustom CSS & JSGoogle Analytics
Puredia — HOMEPAGEHOMEPAGE
Puredia — SEA BUCKTHORNSEA BUCKTHORN
Puredia — PRODUCTSPRODUCTS
Puredia — FARM & FACTORYFARM & FACTORY
Puredia — R&DR&D
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Project Overview

// THE CHALLENGE

Puredia is the world's largest organic sea buckthorn manufacturer, with 30+ years in the pharmaceutical and nutraceutical industries. Their ingredients — Omegia™, CyanthOx™, CardiOmegia™ — are backed by human clinical trials, and their website had to carry that scientific weight while winning enquiries from brands worldwide.

// THE SOLUTION

A brand-forward site art-directed and built on Squarespace, extended with custom CSS and JS. 120+ pages organised around how buyers actually shop: by product family, by health benefit, and by the research behind each claim — with the farm-to-factory origin story front and centre.

// THE IMPACT

A site the Puredia marketing team runs entirely themselves — years on, they still publish news, press releases, and event pages weekly. Enquiry, sample-request, and price-quote funnels on every page keep turning formulators and brands into conversations.

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By The Numbers

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Pages
Products, science & stories
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Ingredient Pages
From flagship formulas to extracts
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Health-Benefit Categories
From beauty to gut health
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Articles & Studies
Client-published, still growing
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A Story From the Roof of the World

Puredia's berries grow at 15,000 feet on the Tibetan Plateau — the “Third Pole of the World” — and the site leads with that origin story.

puredia://homepage
Puredia — HOMEPAGE

HOMEPAGE

Rotating campaign heroes for the flagship ingredients, award badges, and a 30-years-of-science introduction.

puredia://sea buckthorn
Puredia — SEA BUCKTHORN

SEA BUCKTHORN

An education page for the “miraculous berry” — 190+ bioactive nutrients, centuries of Tibetan and Chinese medicinal history.

puredia://farm & factory
Puredia — FARM & FACTORY

FARM & FACTORY

The 23,000-acre self-sustaining farm on the Tibetan Plateau, irrigated by Himalayan snowcaps — provenance as a selling point.

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Products Backed by Human Trials

Every flagship ingredient page pairs brand storytelling with clinical evidence, industry awards, and the technology behind the extract.

puredia://omegia™
Puredia — OMEGIA™

OMEGIA™

The flagship sea buckthorn oil — omega 3-6-7-9, award badges, and clinically supported claims from skin hydration to menopause relief.

puredia://cyanthox™
Puredia — CYANTHOX™

CYANTHOX™

A polyphenol-rich antioxidant positioned for the longevity market — NAD+, stem-cell mobilization, and anti-aging research.

puredia://health benefits
Puredia — HEALTH BENEFITS

HEALTH BENEFITS

Eight benefit categories let buyers browse by the outcome they're formulating for — each page cites trial design, serving size, and results.

puredia://crystdry™ technology
Puredia — CRYSTDRY™ TECHNOLOGY

CRYSTDRY™ TECHNOLOGY

Proprietary oil-to-powder processing explained with clear diagrams — deep technical content made scannable.

puredia://clinical trials
Puredia — CLINICAL TRIALS

CLINICAL TRIALS

A browsable library of human trials by research area — healthy aging, skin, cardiovascular — each linking to the full study.

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Built to Sell Science

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SCIENCE-FIRST PAGES

Claims are presented the way the industry expects: study design, serving size, and measured results — with awards and certifications alongside.

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BENEFIT-LED NAVIGATION

Eight health-benefit categories — antioxidant, cardiovascular, beauty, gut, menopause and more — route buyers from the outcome they need to the matching ingredient.

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LEAD-GEN FUNNEL

Enquiry, sample-request, and price-quote forms, WhatsApp and phone contact, and newsletter capture — conversion paths on every page.

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CLIENT-RUN CONTENT

Built on Squarespace so Puredia's own team publishes news, press releases, and trade-show pages without a developer — and they still do, years later.

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Technology Stack

Squarespace - Website Builder Platform
SQUARESPACECMS, hosting & forms
Adobe Fonts - Typography Platform
ADOBE FONTSBrand typography
CUSTOM CSS & JSDesign beyond the template
Google Analytics - App Usage & Performance Insights
GOOGLE ANALYTICSSEO & traffic measurement